“The flush descriptor is the right instinct — it reads as a designed system, not a font choice. A few optical tweaks take it from good to airtight.”
- ✓Flush-aligned descriptor — locks to the wordmark width, both edges. Signals precision.
- ✓Weight contrast (Plan / Conversion) carries the read without a color split — restrained and premium.
- →Center the mark on the wordmark’s cap-height, not the full line box — it now sits optically true.
- →Cap the justify spread so tracking never feels gappy — descriptor size tuned per lockup size.